1. Provides good content. This is directly related to key marketing: meeting the needs of customers. You have to give your readers (blog) or visitors (website) content that interests them solve their problems. Your company should also concentrate on giving quality content, with the aim of helping your customers and prospects. Quality content will make your potential customers return to your site because they find interesting things. This gives you a chance to win them to sell your products or services when they need it.
2. Use the keywords that your potential customers are seeking. The position is the result of Internet users search through "words or phrases". To begin with this strategy you should put 3 or 4 key words or phrases (article or website), for which you want your potential customers find you. For that article exists Google Keywords Tool, which is Google's free, and easy to use, to find keywords.
3. Create incoming (or inbound links) links, making a good linking strategy. Google gives much importance to this point because each "inbound link" (that leads to your article or page), means more opportunities to find on the internet. "Navigation" or "surfing" the internet are widely used phrases when it comes to the web, because we spent a webpage to another through links. An example of "internal linking" can be any links that allow navigation within the same website. But there are many strategies "External linking", ie links that go to other sites to your website, and are the most weight.